Introducing Spice 'n Easy302
with Mike Johnston
Easy Meals Meal Planning Spice 'n Easy
We are very excited to announce the launch of our new product line, Spice ‘n Easy! These new products are all about helping you make specific recipes quickly and easily without a lot of fuss. When life is busy, which it always seems to be, having a few go-to recipes that you can rely on makes meal planning a whole heck of a lot easier.
I don’t know about you, but Janet and I are fans of planning our dinners for the week. We find that when we don’t, it’s easy to fall into the trap of eating out or ordering in more than we really want to because in the moment, it just feels more convenient.
Obviously, there’s a time and place for both, but nothing fulfills us more than whipping up a great meal together in our own kitchen. It’s our chance to slow down, put the worries of the day aside and enjoy each other’s company while doing something we both love. When we are doing that, not only does it satisfy our hunger, but there’s something about the magic of cooking together that just brings us closer as a couple. Of course, it’s also awesome when one of us recognizes that the other has had a particularly tough day and steps up to cook a great dish for the other. At our house, that’s an act of kindness that goes a long way.
Sunday is the day we plan our weekly meal calendar. First, we look to see if we have a Spice Club recipe - if you haven’t joined yet, you are missing out on some amazing meals! Then our go-to Savory recipes get added to the schedule. We round it out by incorporating a new recipe from one of our favorite magazines like our local 5280, something that caught our eye in one of the national publications, or from a recent cookbook purchase. Then, we flip a coin and one of us heads off to the grocery store to pick up the goods needed that week. Now we’re excited to add six new Spice ‘n Easy dishes to our weekly meal planning rotation!
The inspiration behind the Spice ‘n Easy line was twofold. First, we wanted to take some of our customers' favorite recipes and make them easier to purchase. A great example of this is our Rustic Red Sauce. In the past, you’d need to purchase four separate spices to make the recipe. Not the end of the world, but not convenient.
Now we’ve taken those four ingredients, mixed them together into a new Rustic Red Sauce seasoning blend, and packaged it in the exact amount you need to make the recipe. That equates to less packaging waste, less partially used spice bags, and a way better price! And on top of that, the packaging includes the recipe, a short shopping list, and a photo of the finished dish.
Secondly, we wanted to introduce you to new family-friendly recipes. We started with some of our most popular seasonings and married new flavors into them to create unique (and tasty!) options. Our new Tikka Taco is the perfect example of this. Tikka Masala is one of our best-selling curries and Taco Seasoning is one of our top overall selling products. Customers love them both, so we tweaked and tested and tweaked some more to find the ideal balance to create a new family-friendly flavor that is delivered with an easy-to-make recipe. We love it here and anticipate that you and your family will too!
These two new products join Tikka Masala, Toasty Tomato Bisque, Seven Onion Dip and Horseradish Dill Dip & Spread as our first six Spice ‘n Easy products. On November 15, 2017, we added another six for a total of 12 Spice 'n Easy packets: Sunday Pot Roast, Garden Pesto Pasta, Southwestern Chili con Carne, Feta Turkey Burger, Spiced Apple Bake, and Chocolate Orange Mug Cake.
And remember, making someone a Spice 'n Easy recipe is sure to be an act of kindness that goes a long way. We all could use a bunch more of that in our lives these days.
Happy meal planning,